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ABOUT US

Joo Long Hardware was established for more than 30 years ago from a humble shop dealing with hardware and general merchandise at Merchant Road.

Today, Joo Long Hardware is one of the leading wholesaler in supplying bathroom, kitchen and home-improvement products to the leading retail space in Singapore.

Our core businesses also include branding for general merchandise and DIY products. This ranges from sanitary ware, taps, bathroom accessories & D.I.Y. products. In addition, we are also reseller of premium brands like Selleys for a wide range of DIY and adhesive products from Australia.

We continue to strive for innovative & new trend quality, practical & efficient products to our valued customers.

  • OVER 30 YEARS IN THE INDUSTRY
  • INNOVATIVE & NEW TREND QUALITY
  • THE LEADING SUPPLIER IN SG

Our House Brands

SANI-WARE

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SANIWARE

Our House Brands

SANI-WARE

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SANIWARE

Our Company Milestones

1975

Established in year 1975 as Chop Joo Long

Established for more than 30 years ago from a humble shop focusing on hardware trading

2000

Renamed to Joo Long Hardware

Focused on dealing with hardware and general merchandise at a store on Merchant Road.

2004

Awarded to supply DIY products to NTUC

This achievement marked a significant milestone in our company's growth and solidified our reputation for delivering high-quality, innovative products to the local market.

2019

Joo Long has been supplying bathroom wares to many HDB projects across Singapore

Leveraging our deep understanding of regulations and resident needs, we offer a diverse selection from modern fixtures to durable essentials.

2024

Continuing to serve and supply for home and retail stores

Today, Joo Long Hardware is one of the leading wholesaler in supplying bathroom, kitchen and home-improvement products to the leading retail space in Singapore.